LANDLORD ADVISORY
Establishing communities through strategic retail curation, with a detail-oriented lens.
Brand Urban takes a customized approach to its leasing and consulting projects on behalf of landlords and developers. We thoughtfully craft leasing strategies that are unique to each asset’s brand identity and long-term vision. We develop strategic merchandising and leasing plans through both our thoughtful and data-driven approach, along with our ability to understand the core customer in the markets we touch.
Landlord Representation
Project Leasing
Market and competitor analyses
Demographic analysis
Brand positioning
Specialty food & beverage consulting
Feasibility advisory and space provisioning
Sophisticated and detail-oriented deal negotiation
PLACEMAKING
Turning buildings into brands
Our placemaking division collaborates with municipalities, real estate developers and hospitality brands to craft tailored placemaking and merchandising solutions. We specialize in strategic anchor leasing; we develop high-value partnerships; we create activations and programming to build community engagement. We focus on projects with value-creation opportunities. Using an innovative and unique approach rooted in asset brand-positioning, marketing and leasing strategy, we transform projects into vibrant destinations.
Projects
STARRETT-LEHIGH’S 10TH FLOOR
Chelsea, New York
204-206 ELIZABETH STREET
Nolita, NY
600 5TH AVENUE NORTHWEST
Washington, DC
URBY
National Portfolio
BLUE BACK SQUARE
West Hartford, CT
SENTRAL LIVING
National Portfolio
BERGEN TOWN CENTER
Paramus, NJ
THE SHOPS AT EVERGREEN WALK
South Windsor, CT