LANDLORD ADVISORY

Establishing communities through strategic retail curation, with a detail-oriented lens.

Brand Urban takes a customized approach to its leasing and consulting projects on behalf of landlords and developers. We thoughtfully craft leasing strategies that are unique to each asset’s brand identity and long-term vision. We develop strategic merchandising and leasing plans through both our thoughtful and data-driven approach, along with our ability to understand the core customer in the markets we touch.  

Landlord Representation 
Project Leasing 
Market and competitor analyses 
Demographic analysis 
Brand positioning 
Specialty food & beverage consulting 
Feasibility advisory and space provisioning 
Sophisticated and detail-oriented deal negotiation
 


PLACEMAKING

Turning buildings into brands

Our placemaking division collaborates with municipalities, real estate developers and hospitality brands to craft tailored placemaking and merchandising solutions. We specialize in strategic anchor leasing; we develop high-value partnerships; we create activations and programming to build community engagement. We focus on projects with value-creation opportunities. Using an innovative and unique approach rooted in asset brand-positioning, marketing and leasing strategy, we transform projects into vibrant destinations.


Projects

STARRETT-LEHIGH’S 10TH FLOOR

Chelsea, New York

204-206 ELIZABETH STREET

Nolita, NY

600 5TH AVENUE NORTHWEST

Washington, DC

 

URBY

National Portfolio

 

BLUE BACK SQUARE

West Hartford, CT

SENTRAL LIVING

National Portfolio

 

BERGEN TOWN CENTER

Paramus, NJ

THE SHOPS AT EVERGREEN WALK

South Windsor, CT